Bargain hunters big winners in a value add market
1 May 09
Well organised holiday makers booking a Couran Cove ‘Earlybird Reward’ package will receive a reward of $1 per day for each day from the booking date to the arrival date – as long as they book by 1 June for travel up to 31 January 2010. For example, those who book a Couran Cove holiday three months in advance will receive a $90 reward, those booking six months in advance a $180 reward.
“Naturally, some conditions apply but we are determined to reward forward-planning holiday-makers, especially in this economic climate, when couples and families deserve a helping hand and value add incentives,” said Mr Hayden.
Value add campaigns such as this support the Tourism Australia approach to encourage Australians to use their four weeks annual leave entitlement each year. In April 2009, Tourism Australia will launch the No Leave, No Life program which aims to give Australian companies and employees the help they need to plan for and take a great Aussie holiday.
Consumer-driven companies who value customer feedback reward existing customers for ongoing and repeat business while potential new customers are attracted by the value add deals on offer.
Clued in consumers are making big savings and benefiting from attractive special offers driven by a value add market focus.
Couran Cove Island Resort’s harmonious blend of nature and culture creates a truly Australian-styled resort. A beautiful location, excellent food, drink and entertainment, and an unrivalled list of sporting activities make the island an ideal location for the 60 per cent of Australians who do not use their full 4 weeks annual leave each year. 1
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Additional information
Couran Cove Island Resort on South Stradbroke Island is just a short ferry ride from the Gold Coast. For full information on the resort and the latest holiday packages, visit the website www.couran.com or call +61(0) 7 5509 3000 or 1800 268 726 within Australia.
Winner for 'Best Corporate Caterer' Restaurant and Catering Queensland, Awards for Excellence - Gold Coast 2008, 2007, 2006 and 2005.
Source
2 Medibank Private report: The Cost of Workplace stress in Australia ($14.81 billion a year).
Additional statistics
· Over 73 per cent of annual leave accruers are aged over 35
Corporate males represent the largest segment with accrued leave.
